Press
Should You Stake Your Claim in a Virtual World?
"The in-world economy has grown this year while the rest of the world was on the decline. It's the world's largest virtual marketplace." more
Inc. Magazine – January 25, 2010
Companies turn to virtual trade shows to save money
"You can see people interacting. You bump into people,"more
USA Today January 5, 2010
Businesses get a Second Life
"Like Facebook and Twitter, Second Life is a social tool. What makes Second Life unique is the immersive and rich experience it offers as a tool for communication, collaboration and more." more
ZDNet Asia – December 16, 2009
Second Life Steps Into The Enterprise
"What you've got with a virtual environment is that it's completely immersive. There's depth to what we're doing," more
InformationWeek – November 4, 2009
Linden Lab’s work-Second Life balance
“Out of the box, the system comes with content such as meeting rooms and conference areas, which are just ready to go" more
Financial Times – November 4, 2009
Second Life Takes Virtual Reality Behind the Firewall at IBM, Navy
"Second Life Enterprise includes LDAP integration, intranet-grade authentication and central access controls for protecting proprietary information and managing content created in the 3D worlds" more
EWeek – November 4, 2009
Linden Lab launches enterprise version of Second Life virtual world
"benefits of using the Second Life Enterprise include holding meetings, staging conferences, training people, collaborating, prototyping and simulating. Users can create their own avatars, or characters, and move about in a 3-D environment. They can talk using spatial voice technology, meaning things get louder the closer you get to someone talking. There are seven pre-packaged virtual regions for enterprise users to explore, including an all-hands auditorium, two conference centers, and a number of other spaces" more
VentureWeek – November 3, 2009
Will Second Life Make it Easier for Business Users to Get in and Become Functional?
“As far as the Second Life offering is concerned”, noted Collins, “we have a SaaS model where we host Second Life and you can use it as a service. Then, we also have a behind the firewall system, which we’re currently in our second phase of deployment in a closed beta right now. But, that allows you to run Second Life behind your firewall, on your own network, completely stand-alone.” more
MSNBC – August 24, 2009
The Business Case for Virtual Business
"Such virtual venues provide a way to chat in a more casual forum, as well as an opportunity to do prototyping and show customers early designs" more
linuxInsider – June 6, 2009
Examining Second Life myths for business
"The other thing they can do as well in controlling who registers in their private area. The registration API allows you to be able to register people for Second Life yourself, and you can send them to their starting location so when they first log in they go to the right place." more
ZDNet Australia – December 3, 2007
Chris Collins From Linden Lab: Stability Is The Key
“Eventually we want to open up everything, every aspect of Second Life, but it’s a massive undertaking and it’s not something we can do overnight.” more
TechCrunch November 21, 2007
VIRTUAL PEOPLE SPEND MONEY TOO
"About 33 million money transactions happen every month selling virtual goods and services in Second Life" more
MSNBC – October 29, 2007
Marketers Explore New Virtual Worlds
"What is starting to happen now, is that the first couple chapters of how to market in a virtual world are starting to be put into place." more
Wallstreet Journal – October 3, 2007